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Spin Sucks by Gini Dietrich

Book Review:Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech) by Gini Dietrich

In a world where public relations firms have been revered for their ability to “spin” stories for their clients, calling a book (and a related website) “Spin Sucks” seems counterintuitive. But, to author Gini Dietrich, it makes perfect sense. […]

By |May 21st, 2014|

The No-Spin World of Gini Dietrich

Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women.

Gini Dietrich, founder of media communications firm Arment Dietrich, wants to leave Bernays behind and reinvent the field with an emphasis on truth and transparency. […]

By |May 8th, 2014|

What Can Public Relations Learn from Neuromarketing?

When The New York Times published its fascinating article last month on the emerging practice of neuromarketing, I, like many other public relations professionals, took notice of this intriguing science and began researching its uses and benefits.

By |December 1st, 2010|