One to One Interactive Launching Neuromarketing Research Division

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging discipline of neuromarketing and will offer a collection of both primary and secondary research to brands, agencies, and publishers. Initial OTOinsights products include: Quantemo, a neuromarketing research lab; t=zero, a secondary research offering [...]

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