A new study sheds light on ranking psychology and the best way to promote a brand or product that makes a top list.
Headline writers have known for years that rankings articles like “Top 10” lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked these days – best cities to find love, best places to retire… people seem to love rankings, even when the rankings are so subjective as to be almost meaningless. Now, there’s some hard data that shows how we humans view rankings, and why it may be worth trying to move up (even if you think the rankings are bogus). […]