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A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

By |July 22nd, 2014|

What Color Makes The Most Green?

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, "Yes!"

By |August 30th, 2010|