A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here’s a research-based technique that will do exactly that, with one small catch… it doesn’t work equally well for male and female customers!

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What Color Makes The Most Green?

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, “Yes!”

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