Brain Bugs by Dean Buonomano

Book Review: Brain Bugs: How the Brain’s Flaws Shape Our Lives by Dean Buonomano

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Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that [...]

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Holy Branding! Religion Gives Brand Immunity

Most marketers don’t count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded “self expression” items (such as logo apparel or designer sunglasses) in particular may find this segmentation useful. According to a paper by Ron Shachar (Tel Aviv University and Duke) and co-authors [...]

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