Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV commercials for Barack Obama, Hillary Clinton, and John McCain. The neuromarketing segment of the show is now available for download at the links below. […]