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Videos That Convert, Worst ORM Strategy Ever, Monkey Takedown, More – Roger’s Picks

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment! […]

By |August 8th, 2014|

The Last Name Effect: Why Zimmerman is Impatient

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches.

As a direct marketer, I tried all manners of segmenting my mailing lists. Some of the best […]

By |February 9th, 2011|