Persuade with Visual Metaphors

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and stimulate the viewer’s senses in a way that words alone may not.

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Musical Beans… Really!

Beans have a well-deserved reputation for being a multi-sensory product. Remember the “musical fruit” ditty? But it’s no joking matter for Heinz, who teamed up with food artists Bompas & Parr to create a unique promotion for its Beanz product. According to the UK’s Design Week, The stunt comprised the creation of a different ‘experience’ [...]

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Persuade with Silky Smooth Copy

It shouldn’t surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate areas of [...]

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Sensory Marketing in Retail

Here’s an interesting little video that highlights what supermarkets and other retailers are doing to engage all the senses of their shoppers:

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The Neuromarketing of Burgers

There’s hardly a shortage of places to buy hamburgers in the US, but the restaurant chain Five Guys has opened 300 stores in the last five years, and has contracts for many more. Locally, I’d been hearing about the fantastic hamburgers and fries at Five Guys for months, and finally ventured inside to see what [...]

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Sensory Marketing to Jolt Espresso Sales

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and lighting are all important, but clearly the wonderful coffee aroma is what dominates one’s senses on entering a Starbucks outlet. I enjoy brewing Starbucks coffee at home, too, but [...]

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