Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy!
What’s one of the most simple traffic building tools that even most top bloggers don’t use? Surprisingly, few bloggers take advantage of the ability to target a separate headline for people browsing the site and people searching via Google, Bing, etc.. […]
Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said “no.” For years, I’ve operated or advised websites that ranked at or near the top for various brand names, and found many users assumed the site WAS that brand. Even the most cursory look at either the domain or the site itself would show the site to be unaffiliated with the brand, but oblivious visitors would post inquiries about customer service problems, purchase locations, and so on.
Now, it seems, more web searchers are paying attention to what’s in the URL. […]
Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week. I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame. I then shifted gears and covered a few brain-research-based techniques that companies and web developers of any size could apply. My fellow presenter in this “spotlight” session was Derrick Wheeler, talking about Microsoft’s in-house SEO. So, the audience was an interesting mix of web marketers, hard core SEOs, and other people curious about either Derrick’s topic or mine. Kudos to Brett Tabke & crew for scheduling this interesting session. […]
Many of us work with websites that depend on collecting user information – lead generation sites, charity sites, etc. Often, these sites have information useful to those visitors. The knee-jerk reaction is often, “Force them to give up their info before we show them the good stuff.” If there’s a search engine optimization person helping with the site, the immediate objection will be, “You can’t put your best content behind a registration form – it won’t get indexed by Google or even linked to, and your traffic will tank!”
The good news is that there’s a strategy that will keep BOTH the SEOs and the numbers people happy. […]