Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting. Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test [...]

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Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and [...]

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Poke the Box by Seth Godin

Review – Poke the Box by Seth Godin Poke the Box by Seth Godin is a very short book focused on one key idea: “Get off your butt and start something!” More specifically, Godin tells his readers to not wait for permission from others, to not worry about failure, and in general to buck both [...]

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Revealed: How Steve Jobs Turns Customers into Fanatics

Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]

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