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Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting.

Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test data to inform many different areas of web site and landing page design. Ryan Deiss of Digital Marketer wrote 43 Split-Tests That (Almost) Always Boost Conversions, a long post that covers everything from fonts to colors, from auto-play videos to product images. Ryan could have milked a blog post out of each one of these tests, but instead put them all together in one massive resource post. Save this one for future reference! […]

By |February 14th, 2014|

Clicks Don’t Count!

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth Godin’s unwitting help) a few years ago in College Branding and Banner Ads, and described both public and private research on brand perception changes from ads that people didn’t interact with. Now, there’s new research that underscores the weakness of the link between ad clicks and conversions (orders or requests for information). […]

By |April 25th, 2012|

Poke the Box by Seth Godin

Review – Poke the Box by Seth Godin

Poke the Box by Seth Godin is a very short book focused on one key idea: “Get off your butt and start something!” More specifically, Godin tells his readers to not wait for permission from others, to not worry about failure, and in general to buck both corporate and personal inertia by trying something new.

Poke the Box is more like a sermon, or a motivational speech, than a traditional business book. Godin calls it a “manifesto.” There are no detailed case studies, no research findings, and precious little hard data of any kind. Like any good speaker/writer, Godin does include some stories to illustrate his points. Basically, though, the book is Godin telling you what you need to do and why. […]

By |March 30th, 2011|

Revealed: How Steve Jobs Turns Customers into Fanatics

Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty possible? I’ve got good news: while having a visionary and charismatic CEO is a big plus, it isn’t necessary to build a fan base, or even a fanatic base. One big secret of Apple’s success lies in an experiment conducted 40 years ago. […]

By |August 25th, 2010|