seth godin

Another week, another few hundred articles and blog posts scanned... here's this week's diverse group of stuff you may find particularly interesting. Hot on the heels of last week's post from Brian Massey naming Austin the Conversion…

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer clicks are canned in favor of those that get more. I questioned this (with Seth…

Review - Poke the Box by Seth Godin Poke the Box by Seth Godin is a very short book focused on one key idea: "Get off your butt and start something!" More specifically, Godin tells his readers to not wait for permission from others,…

Marketers gaze in envy at brands like Apple. The firm that built some of the first home computers turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple,…