If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]
Continue Reading...
Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time…) People in emotional or physical distress often turn to “comfort foods” – new research shows that just thinking about these foods can have a significant effect. “Imagery tactics are the most potent cognitive behavior interventions for [...]
Continue Reading...