Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

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Sex, Lies, and Our Secret Motivators

Here’s news that probably won’t shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won’t come close to admitting it.

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Conversion Lessons from a Busty Bloodsucker

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If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

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Better Branding with Chocolate and Sex

Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time…) People in emotional or physical distress often turn to “comfort foods” – new research shows that just thinking about these foods can have a significant effect. “Imagery tactics are the most potent cognitive behavior interventions for [...]

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