What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An “inside” view of how that shopper reacts to visual stimuli while shopping. Interestingly, all of those “Buy One, Get One Free!” and “SALE!” signs in your grocery store actually DO get your brain to light up. Here’s Today Show video and commentary from Buyology author Martin Lindstrom exposing some of the ways stores attract your brain’s attention and ultimately get you to put more stuff in your shopping cart:
If you want to be sure to make a great impression on your retail store customers and let them know about today’s great bargains, where should you make your pitch? Just as they enter your store would at first glance seem to be the optimal place. After all, you’re guaranteed to catch 100% of the incoming shoppers, and they are no doubt looking for some guidance, right? And, if you were welcoming someone to your house, you’d do it as they crossed the threshold, so why not do the same in a retail store?