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Neuroscam? Not So Fast…

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline. […]

By |July 26th, 2013|

The Last Name Effect: Why Zimmerman is Impatient

WARNING: If your last name starts with a letter from R to Z, you may be more susceptible to urgent-sounding sales pitches.

As a direct marketer, I tried all manners of segmenting my mailing lists. Some of the best […]

By |February 9th, 2011|