Tag Archive | "smell"
Scent of a Billboard
Outdoor sign makers are trying hard to stay relevant as the era of targeted mobile advertising approaches, and their latest move is to add scent. In Mooresville, NC, a billboard has been erected that, for parts of the day, emits the smell of grilling steak.
Continue reading...Scent Marketing vs. Social Media
Friday, October 30, 2009
The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ [...]
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Monday, June 7, 2010
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