Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.
How would it change your business if you could get twice the leads, subscriptions, or sales from your website?
Here are the most-viewed, most-shared Neuromarketing articles from 2014. Great techniques for conversion, persuasion, copywriting, and many more topics that our readers found so useful they had to share!
Your weekend reading list is ready! Just a few must-read items from around the web…
We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a huge […]
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]
You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]
Here’s some of the best stuff I found since last week… add your own great find in a comment! […]
Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women.
Gini Dietrich, founder of media communications firm Arment Dietrich, wants to leave Bernays behind and reinvent the field with an emphasis on truth and transparency. […]
Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study […]