They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. […]
You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! […]
Here’s some of the best stuff I found since last week… add your own great find in a comment! […]
Ask who created the field of public relations, and the most common answer you’ll get is Edward Bernays, the spin doctor of the 20th century. Bernays was famous for both stunts and spin – he’s credited with, among other things, with making smoking cigarettes socially acceptable for women.
Gini Dietrich, founder of media communications firm Arment Dietrich, wants to leave Bernays behind and reinvent the field with an emphasis on truth and transparency. […]
Here’s a longer than usual batch of diverse (but great) content we discovered in the last seven days… add your own great find in a comment! […]
Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study […]
Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it too. Like a restaurant with a line extending out the door, an article with a large number of shares is presumed to be good. Mashable’s current design goes way beyond what most other sites do. […]
A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.)
Traditional community dynamics apply – there are high-status individuals who have legions of followers and wield considerable influence, and lower-status individuals who have little impact on the community. Principles like reciprocity are at work – if one individual retweets another’s post, it creates a little social obligation for the second to reciprocate. (As in real life, if there’s a big status difference between the two people, the drive to reciprocate may be much smaller or even nonexistent.) New research on monkeys shows that the tracking of social gestures may be hardwired into our brains. […]
Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI.
A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among the scientists was Robin Dunbar, who pioneered the idea that the average human is limited to a social circle of about 150 people (see Your Brain’s Twitter Limit: 150 Real Friends), a constant now known as the Dunbar number. […]