social personalization

If you were one of the many folks at SXSW who weren't able to get into the room to view Sunday's SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren't at SXSW at all, here's a recap. (If you were turned away at the…

Three Ways to Avoid Creepiness Marketers are being offered unprecedented new capabilities to target consumers by interests and behavior. There's growing evidence, though, that consumers are finding these personalized pitches…

Lately, I've highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names…

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble "filling the seats" have important…

Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation? In my recent article, Put Your Customer in the Ad, I mentioned that LinkedIn was using profile pictures for targeted ads. Since…