social sharing

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it…

Want your content to go viral, or at least get shared? Then don't overdo the adjectives. That's one of the interesting findings Dan Zarrella shares in his book, Zarrella's Hierarchy of Contagiousness.