But, a little sugar goes a long way

Diet soft drinks are huge sellers in the U.S. as many consumers use them as a substitute for their calorie-laden sugary bretheren. The good news is that the flavor of these products have improved over time. Of late, Coke Zero ads have focused on humorous “taste infringement” legal action by regular Coke. The bad news: your brain isn’t fooled as easily as your taste buds, and readily distiguishes between sugar substitutes and the real thing. The news isn’t all bad, though. There’s new research that shows that a mere taste of sugar can go a long way. […]