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Does Your Business Need Audio Branding?

Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

By |November 2nd, 2016|

Sonic Branding

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. One firm that knows what its signature sounds are is Audi, which has gone to considerable effort to establish a sound style guide intended to function much like a visual style guide in maintaining consistent branding across media, campaigns, and locations. First, let’s watch an Audi commercial that embodies several of their signature sounds. See if you can pick them out: […]

By |June 15th, 2010|