Quantcast

Why Your Middle Initial Makes You Smarter

Years ago, I stopped using my middle initial on business cards, bylines, and other places. I’m not quite sure why I changed… simplicity? Google? New research shows that making that switch might have been a dumb move. […]

By |May 13th, 2014|

Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we opt for the expensive brand, we have another decision – do we select an item with visible branding, like a Polo shirt or Gucci purse emblazoned with the brand logo? Or, do we choose an item that lets the recipient see the brand but which doesn’t expose the brand to others? […]

By |December 6th, 2012|