When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated [...]
You might think that Etsy founder Rob Kalin doesn’t have much in common with Apple’s rock star CEO, Steve Jobs. Inc. magazine’s Max Chafkin describes Kalin as “socially awkward, reticent, and given to eccentricities that can seem downright crazy.” Chafkin [...]
The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story.
Photo via powerbooktrance Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions [...]