When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the […]
You might think that Etsy founder Rob Kalin doesn’t have much in common with Apple’s rock star CEO, Steve Jobs. Inc. magazine’s Max Chafkin describes Kalin as “socially awkward, reticent, and given to eccentricities that can seem downright crazy.” Chafkin goes on to quote Kalin: […]
Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly: […]
The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success. Other consumers also think they aren't influenced by ads. When a business owner or key executive doesn't believe in marketing, though, it's a different story.
The basic concept of facial coding is that a trained observer can detect fleeting facial movements that indicate the true emotions that the subject is experiencing, even if the subject is trying to conceal those emotions. I’ve written about the process of interpreting these facial expressions in the past, notably in Facial Coding and Emotionomics. Yesterday, USA Today has picked up on the topic with a major story about the possible applications of different facial coding techniques in choosing investments: […]