subliminal ads

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that's as addictive as an illegal drug, we've got something for you!

People hate negative advertising. So why do advertisers (notably political campaigns) keep doing it, and why does it work? We covered this in Why Negative Ads Work, but our brains hold yet another answer, as a test with subliminal…