Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.
A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]
Sands Research has released their 2013 Super Bowl winners and losers, along with the “brain movies” to show how each ad lit up viewers’ brains. For the first time that I can remember, the top spot was a tie – Coca-Cola “Security Camera” (Wieden + Kennedy) and Budweiser’s “Clydesdale” (Anomaly) finished in a dead heat. Rounding out the top five were Bud Light “Journey,” Kia Sorento “Space Babies,” and Taco Bell “Viva Young.” […]
As is increasingly common, Audi has posted its 2013 Super Bowl “Prom” commercial for public viewing before it airs during the big game. The plot is simple enough, as you’ll see: […]
Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It’s taken a little longer this year, but the results are in! […]
The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the branding visual. […]
The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing firm to get a neuro-opinion on their ad approach. Super Bowl ad prices make an investment in a neuromarketing study look cheap. […]
Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were: […]