super bowl

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first time that I can remember, the top spot was a tie - Coca-Cola "Security Camera"…

As is increasingly common, Audi has posted its 2013 Super Bowl "Prom" commercial for public viewing before it airs during the big game. The plot is simple enough, as you'll see:

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer this year, but the results are in!

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you…

Volkswagen's "The Force" ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands' metrics for engagement, the top ads were:

Lots of people look forward to the Super Bowl. While most eagerly anticipate the on-field action, a significant portion of the game's TV viewers pay more attention to the ads. (If you are reading this, you are likely one of the…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement…