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Tweets, Viewers Predicted by Brain Studies

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the [...]

By |September 3rd, 2014|

Darth Vader Wins Super Bowl

Volkswagen’s “The Force” ad featuring a pint-sized Darth Vader was the highest-scoring ad as ranked by neuromarketing firm Sands Research. Ranked by Sands’ metrics for engagement, the top ads were: […]

By |February 16th, 2011|

Brain Movies: Top 5 Super Bowl Ads

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of EEG, eye-tracking, biometrics, and surveys to calculate a "neuro-engagement factor" for each [...]

By |March 1st, 2010|