The SXSW Panelpicker is open, and our entry this year is Hook ’em: The Psychology of Persuasive Products – SXSW 2016.
Many of us work with websites that depend on collecting user information – lead generation sites, charity sites, etc. Often, these sites have information useful to those visitors. The knee-jerk reaction is often, “Force them to give up their info before we show them the good stuff.” If there’s a search engine optimization person helping with the site, the immediate objection will be, “You can’t put your best content behind a registration form – it won’t get indexed by Google or even linked to, and your traffic will tank!”
The good news is that there’s a strategy that will keep BOTH the SEOs and the numbers people happy. […]