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Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

Study: TV Branding Beats Online

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope, “television ads across the spectrum of familiarity evoked 38x more emotional engagement, a combination of intensity of and time spent in [...]

Neuromarketing at Microsoft

Video games and movies are one of the more interesting neuromarketing applications, in that the technology can be applied to not just advertising but the product itself. A new effort by Microsoft and Emsense carries that idea one step further by attempting to compare viewer engagement with advertising across multiple technology platforms, including Xbox LIVE [...]

Measuring TV Program Engagement

One of the problems with measuring the viewership of television programming is that counting viewers doesn’t give advertisers or programmers any information about how engaged the viewers are with the content. Two Australian firms, PBL Media’s Nine Network and Neuro-Insight, have launched an effort dubbed PEP – program engagement power – to rectify that. Engagement [...]

Social Media Tops TV

Study: TV Branding Beats Online

Neuromarketing at Microsoft

Measuring TV Program Engagement

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