Gory Tobacco Warnings Doomed to Fail

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health consequences of smoking. The FDA calls the new labels, which will debut next year, “the first change in cigarette warnings in more than 25 years” and says [...]

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Impossible Branding?

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette packaging.

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