Mind Reading and Neuromarketing on 60 Minutes

CBS aired a lengthy segment on “mind reading” that offered quite a bit of good information on how various labs are using fMRI to determine what people are thinking. Reporter Lesley Stahl began the piece at Carnegie Mellon University, where profs Marcel Just and Tom Mitchell are doing amazing work in which they use a [...]

Continue Reading...

Mind Reading Progress

Reading a person’s thoughts may still be science fiction, but researchers at Carnegie-Mellon University are making surprising progress in specific types of “mind reading.” The team, led by computer scientist Tom Mitchell and cognitive neuroscientist Marcel Just, has demonstrated that they can correctly determine the concrete noun subjects are thinking three out of four times:

Continue Reading...