trust

First impressions count, and psychology research shows you how to maximize the impact of your photo.

Good reviews definitely boost sales, but watch out for a few pitfalls.

Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.

Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed…

Want more trust and cooperation? New research shows that food will do that, but only if used correctly.

Our brains evaluate trust in a face in as little as 33 milliseconds, before we consciously are aware of the face.

Eyes convey trust and attractiveness. With a few adjustments to your photos you can boost both of these characteristics.

A recent study by French scientists shows there’s one simple thing we can do to increase our apparent trustworthiness. And, as a bonus, we’ll seem more attractive and intelligent, too.

Here's a piece of potentially bad news. Your name, which you are likely stuck with for the rest of your life, can have a significant effect on whether other people believe you.

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've operated or advised websites that ranked at or near the top for various brand names,…