Smiles Really DO Boost Sales

What’s the first thing a manager teaches a new retail or food service employee? Maybe “Don’t steal the cash!” is first, but right after that is, “Smile at the customer!” It turns out that this is probably even better advice than one might think. Continuing our exploration of subliminal stimuli and their effects on behavior, I wanted to share an intriguing study that shows that exposure to brief images of smiling or frowning faces – too quickly for the subject to consciously process – actually affected the amount test subjects were willing to pay for a drink! […]