I’m often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other than to try to work with professors who are involved in the area and and to obtain internships or other appointments at the few commercial neuromarketing companies. With this as background, I was delighted to see a New York Times article about one Yale undergrad who addressed the dearth of formal programs by launching her own neuromarketing business: […]