united airlines

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.

Want to sell more? Use decoy pricing - just add a new product version, but make it a little worse.

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after they consume nine - they encourage that behavior. The most potent loyalty…

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here's a heartwarming ad from the UK department store John Lewis that shows how even a rather long…

One of my all-time favorite TV commercials is the classic 1990 United Airlines spot that shows a manager distributing plane tickets to the sales staff so they can visit their customers in person. This was filmed in the days before email…

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have associated sound, like television commercials or retail environments. I've…