Quantcast
  • Personality Marketing on the Web

Personality Prediction and the Future of Web Marketing

"The Web Psychologist" explains how you can use individual personality traits to market more effectively.

By |April 5th, 2017|
  • trust levels under different cognitive loads

How to Increase Digital Trust with an Easy Fix

Want to boost your digital trust? Studies show there's an easy approach you can use.

By |January 24th, 2017|
  • Social Proof

Lab Results: 3 UX Tweaks for a More Effective Homepage

Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.

By |October 4th, 2016|

Are You Scaring Your Customer’s Inner Caveman?

Your website design may activate threat circuits in your customer's brain.

By |May 31st, 2016|
  • horizontal vs. vertical website layouts

Is Your New Website Layout Killing Your Engagement?

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

By |October 13th, 2015|
  • Dark Patterns

Dark Patterns: How Even Savvy Users Get Tricked

Can user experience design get too tricky or even unethical? Here are illustrations of sneaky techniques used by LinkedIn and others.

By |June 15th, 2015|

Fighting Friction, Evil Persuasion, & More – Roger’s Picks

We've got some particularly good finds this week, with several great user experience-related items. Check 'em out, add your own! If you are an engineer, friction is your enemy. That's even more true if you are a web marketer trying [...]

By |June 12th, 2014|
  • Lobby button

Riddle: When Is Twitter Like an Elevator?

Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor. […]

By |February 26th, 2014|
  • elevator controls

Don’t Redesign Your Elevator!

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation. When passenger elevators first came into use, they were complicated and a bit dangerous. [...]

By |September 3rd, 2013|