Vivid Stories Change Donor Behavior

A vivid story can put us in a more altruistic mode, a study shows. UK researchers looked at the two ways people think about death – abstractly or specifically. They used a detailed story which placed the reader in a burning apartment to activate specific death thoughts. A second group of subjects answered more general [...]

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Brain Fitness: Skip the Sudoku, Be a Volunteer

Just-published research in the Journals of Gerontology: Medical Sciences shows that volunteering and similar social activities are helpful in staving off mental decline in later years, and can actually improve cognition.

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Superhero Super-Priming

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you and influenced your future behavior… but in a good way! If your local non-profit called you [...]

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