The Future of Web Design May Be Ugly

We’ve seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.

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Is Your Web Developer Planting Hidden Customer Experience Land Mines?

Is your web developer (or IT team) sabotaging your customer experience in ways that aren’t easily spotted? You are likely already looking carefully at the pages, forms, content, and other visible elements to ensure that nothing is amiss there. But even when everything on the surface checks out fine, there may be hidden traps that [...]

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Landing Page Optimization by Tim Ash

Book Review: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash , Maura Ginty, and Rich Page. The first edition of Tim Ash’s Landing Page Optimization has been called the Conversion Bible (by me, at least). Unlike the religious tome, though, this resource is far from static. The newest edition has been improved, expanded, and even sports a couple of new co-authors. As before, Ash delves into the psychology and neuroscience of conversion, along with lots of practical advice.

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Conversion Lessons from a Busty Bloodsucker

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If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look [...]

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How Brain Science Turns Browsers into Buyers: SXSW Recap

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If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

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Pubcon Discount & Neuromarketing Debut

Pubcon 2010, (Las Vegas, November 8-11, 2010), the biggest web publishing and web marketing conference, will for the first time feature neuromarketing as a topic. I’ll be doing a solo presentation with a special emphasis on neuro web design tailored to the audience of web publishers and marketers. Increasing conversions and neuro-proven steps to boost [...]

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Neuroscience and Web Design

Research shows that visitors are influenced by good website design even if they don’t consciously realize it.

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