Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but this is one that might be interesting to our readers:
Your Brain on Video Games (Infographic)
By Roger Dooley|2012-03-08T08:00:30+00:00March 8th, 2012|
About the Author: Roger Dooley
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley). He is the primary author at Neuromarketing, and writes Brainy Marketing at Forbes. He is the founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter at @rogerdooley.