Your Brain on Video Games (Infographic)

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Gaming companies know a lot about how to light up your brain – to be successful, a game has to be engaging from the start and addictive enough to keep the player coming back. Some video game makers have employed neuromarketing technology to test aspects of game play. We rarely do infographic posts here, but this is one that might be interesting to our readers:

The Neurology of Gaming
Via: Online Universities Blog

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— who has written 985 posts on Neuromarketing.

Roger Dooley writes and speaks about marketing, and in particular the use of neuroscience and behavioral research to make advertising, marketing, and products better. He is the primary author at Neuromarketing, and founder of Dooley Direct LLC, a marketing consultancy. Follow him on Twitter.

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1 response to "Your Brain on Video Games (Infographic)" — Your Turn

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ConstructionSupplies 21. March 2012 at 11:13 pm

I’m definitely a fan of this school of thought. A good video game can be like an interactive book, where players control characters through stories.

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