Name: FKF Applied Research
FKF Applied Research
1818 N. Street NW
Washington, DC 20036
Phone: (202) 464-6908
Fax: (202) 464-4798
About FKF Applied Technology:
FKF is a high-tech, next generation business intelligence firm selling functional Magnetic Resonance Imaging (fMRI) brain scan-based research to Fortune 500 clients. By looking inside consumers’ minds with the fMRI, FKF provides valuable and never-before-available insights into almost every aspect of its clients’ businesses with a specific focus on brand marketing and advertising.
FKF is fundamentally changing the way corporations market to consumers. Its scientifically-sound, empirically-precise brain scan approach gets around the limits of self reporting, the inherently flawed methodology now used by marketers to gain insights into consumer attitudes and behavior.
FKF was founded by Bill Knapp and Dr. Joshua Freedman. The company has been in operation for 3 years and enjoys first mover status and is recognized as the market leader. Its headquarters are in Washington, DC, and its fMRI scanning is conducted in Los Angeles, California. [From fkfappliedresearch.com.]
Neuromarketing Technologies Employed: fMRI