Name: Forebrain Neurotecnologia Ltda.
Forebrain Neurotecnologia Ltda.
Incubadora de Empresas COPPE-UFRJ
Rua Hélio de Almeida s/n – Cidade Universitária
Cx Postal 68568 – CEP: 21941-972
Phone: 21 3733-1781 / 21 3733 1782
Executive Director: Billy E. M. Nascimento
Forebrain is the first Brazilian company focused on solutions for neuroscience research in consumption. Founded by neuroscientists, the company has a multidisciplinary team composed of doctors, masters and experts from the fields of neuroscience, information technology and marketing.
Created by researchers at the Neurobiology Program of the Instituto Carlos Chagas Filho, Universidade Federal do Rio de Janeiro, Forebrain was founded with the goal of bringing neuroscientific knowledge and methodologies to market. Both founders had already participated in applied research projects of great importance for the country, linked to the Ministries of Health and Defence, and decided that the knowledge developed in the academic world could be applied to a greater understanding of consumers, contributing to efficiency Brazilian market. [Translated from Forebrain website.]
Neuromarketing Technologies Employed: EEG, Eyetracking and Biometrics (fEMG, GSR and heart analysis)