Phone: 212 905 3336
Fax: 212 905 7701
CEO: Professor Richard Silberstein
Neuro-Insight is a market research company that uses unique brain-imaging technology to measure how the brain responds to communications. We are the only company in the world licensed to use this patented technology, enabling us to measure second by second changes in brain activity. This allows us to deliver unique insights into how a piece of design or advertising is affecting people at both a rational and an emotional level.
The technology used by Neuro-Insight known as Steady-State Topography (SST), records and measures electrical signals at the scalp in order to build a second by second picture of activity in the brain. It is essentially a refinement of EEG, widely used in hospitals throughout the world, and has been validated by research and used in clinical applications for over fifteen years.
The technology was first developed by Professor Richard Silberstein and his co-workers, Geoffrey Nield, David Simpson at the Swinburne University of Technology. [From neuro-insight.com.]
Neuromarketing Technologies Used: EEG, SST