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	<title>Neuromarketing</title>
	<link>http://www.neurosciencemarketing.com/blog</link>
	<description>Where Brain Science and Marketing Meet</description>
	<pubDate>Wed, 19 Nov 2008 12:49:37 +0000</pubDate>
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		<title>Creative Disruption</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/creative-disruption.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/creative-disruption.htm#comments</comments>
		<pubDate>Wed, 19 Nov 2008 05:31:37 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/creative-disruption.htm</guid>
		<description><![CDATA[	Need to sell more without cutting prices or spending more on ads?  It may be possible.  Last week, I wrote about Guy Kawasaki&#8217;s new compendium of business savvy, Reality Check.  One of the little gems he writes about is an experiment that involved selling door to door note cards.  A simple [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/creative-disruption.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Neuromarketing on Aussie TV</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-on-aussie-tv.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-on-aussie-tv.htm#comments</comments>
		<pubDate>Wed, 19 Nov 2008 02:38:06 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-on-aussie-tv.htm</guid>
		<description><![CDATA[	Nice 5-minute interview with Buyology author Martin Lindstrom on Australian TV: Tricks of the Trade.

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		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-on-aussie-tv.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Reality Check by Guy Kawasaki</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/reality-check-by-guy-kawasaki.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/reality-check-by-guy-kawasaki.htm#comments</comments>
		<pubDate>Wed, 12 Nov 2008 15:27:49 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience and Marketing Books</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/reality-check-by-guy-kawasaki.htm</guid>
		<description><![CDATA[	
Book Review - Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki
	If you&#8217;ve ever heard one of Guy Kawasaki&#8217;s keynotes, you know he&#8217;s uniquely irreverent and very, very funny.  Fortunately for readers of Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, Guy writes that way [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/reality-check-by-guy-kawasaki.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Obama&#8217;s Victory, McCain&#8217;s Neuro-Loss</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/obamas-victory-mccains-neuro-loss.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/obamas-victory-mccains-neuro-loss.htm#comments</comments>
		<pubDate>Wed, 05 Nov 2008 13:34:58 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/obamas-victory-mccains-neuro-loss.htm</guid>
		<description><![CDATA[	There&#8217;s little doubt that some macro political factors were decisive in driving Barack Obama&#8217;s presidential victory over John McCain.  Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain&#8217;s advantage instead of Obama&#8217;s, the economic crisis gave Obama a whole new issue to blame on [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/obamas-victory-mccains-neuro-loss.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Helping Others Makes You Hot!</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/helping-others-makes-you-hot.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/helping-others-makes-you-hot.htm#comments</comments>
		<pubDate>Mon, 03 Nov 2008 13:00:24 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/helping-others-makes-you-hot.htm</guid>
		<description><![CDATA[	Altruism in humans is difficult to explain with traditional models of behavior, which have focused on competition between individuals for mates, scarce resources, etc.  It&#8217;s undeniable, though, that being willing to help unrelated individuals is a common (though not universal) trait.  In past Neuromarketing posts Taxes Aren&#8217;t Painful and The Joy of Giving [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/helping-others-makes-you-hot.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Buyology Roundup</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/buyology-roundup.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/buyology-roundup.htm#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:19:15 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience and Marketing Books</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/buyology-roundup.htm</guid>
		<description><![CDATA[	Both the traditional press and bloggers have jumped on Martin Lindstom&#8217;s Buyology: Truth and Lies About Why We Buy.  The opinons range from fascinated to horrified, and dismissive to enthusiastic.  We learned that the scheduled 60 Minutes segment on Buyology was cancelled in favor of covering the global economic meltdown, but the mere [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/buyology-roundup.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Now Google Wants Our Brains</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/google-neuromarketing.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/google-neuromarketing.htm#comments</comments>
		<pubDate>Mon, 27 Oct 2008 12:22:44 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/google-neuromarketing.htm</guid>
		<description><![CDATA[	Those of us in the web marketing and search arena both love and fear Google.  Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us.  Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/google-neuromarketing.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Are Tobacco Warnings Really Ads?</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/tobacco-warnings.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/tobacco-warnings.htm#comments</comments>
		<pubDate>Thu, 23 Oct 2008 12:59:47 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
	<category>Branding</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/tobacco-warnings.htm</guid>
		<description><![CDATA[	One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by activating the brain&#8217;s nucleus accumbens, an area associated with cravings.  This counterintuitive finding was a highlight of Lindstrom&#8217;s Today Show [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/tobacco-warnings.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Mirrors and Images</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/mirrors-and-images.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/mirrors-and-images.htm#comments</comments>
		<pubDate>Wed, 22 Oct 2008 12:24:23 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/mirrors-and-images.htm</guid>
		<description><![CDATA[	
	One of my most-read posts has been Reflecting on the Mirror, and both Neuromarketing readers and I have been, well, reflecting&#8230;
	Are we our avatars?  Reader Jason Sparks raised the question, &#8220;Is there any correlation to seeing oneself and our behavior in social media?  Most social sites allow for an avatar or user images [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/mirrors-and-images.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Neuromarketing on NBC Today Show</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/today-show-neuromarketing.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/today-show-neuromarketing.htm#comments</comments>
		<pubDate>Tue, 21 Oct 2008 12:07:12 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience and Marketing Books</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/today-show-neuromarketing.htm</guid>
		<description><![CDATA[	
Martin Lindstrom got a great plug for his new book, Buyology, in an interview on NBC&#8217;s Today Show.  The piece may have been a bit superficial, and the host referred to fMRI when the particular study in question was performed using EEG caps, but overall I think the exposure for the concept of neuromarketing [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/today-show-neuromarketing.htm/feed/</wfw:commentRSS>
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