<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/1.5.2" -->
<rss version="2.0" 
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
>

<channel>
	<title>Neuromarketing</title>
	<link>http://www.neurosciencemarketing.com/blog</link>
	<description>Where Brain Science and Marketing Meet</description>
	<pubDate>Thu, 02 Jul 2009 13:08:51 +0000</pubDate>
	<generator>http://wordpress.org/?v=1.5.2</generator>
	<language>en</language>

		<item>
		<title>Video Games Make You Smarter&#8230; Really!</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/video-games-smarter.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/video-games-smarter.htm#comments</comments>
		<pubDate>Thu, 02 Jul 2009 13:08:29 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category>Neuroscience Research</category>
	<category>Neuroscience and Marketing Books</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/video-games-smarter.htm</guid>
		<description><![CDATA[	
Can video games make you a better air traffic controller? How about a better surgeon? And, for the huge demographic bubble of baby boomers, can video games keep you cognitively sharp into old age?
	Continuing our focus on brain fitness this week (see also Nap for Success), here&#8217;s another surprising research finding: video games make you [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/video-games-smarter.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Nap for Success</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/nap-for-success.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/nap-for-success.htm#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:53:18 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/nap-for-success.htm</guid>
		<description><![CDATA[	
	Not long ago we learned that daydreaming is the key to creativity, and now I&#8217;ve got even better news: napping makes you smarter! Or, according to Richard Restak&#8217;s new book, Think Smart: A Neuroscientist&#8217;s Prescription for Improving Your Brain&#8217;s Performance, at least it helps you learn much more quickly:
	In an experiment testing finger dexterity, [Matthew [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/nap-for-success.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Doggie Bags &#038; Sunk Costs</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/doggie-bags-sunk-costs.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/doggie-bags-sunk-costs.htm#comments</comments>
		<pubDate>Mon, 22 Jun 2009 12:09:26 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/doggie-bags-sunk-costs.htm</guid>
		<description><![CDATA[	
Did you ever get a meal at a restaurant that you didn&#8217;t like, but have them wrap up the leftovers anyway?  Even though the food&#8217;s flavor is unlikely to improve with age, there may be an explanation for the seemingly irrational behavior.  (For non-US Neuromarketing readers, restaurant leftovers are often packaged in a [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/doggie-bags-sunk-costs.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>A Sense of Place</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/a-sense-of-place.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/a-sense-of-place.htm#comments</comments>
		<pubDate>Sat, 20 Jun 2009 19:48:47 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/a-sense-of-place.htm</guid>
		<description><![CDATA[	Years ago, I recall a devout Christian describing her experience in the Holy Land, where she touched the stone on which the body of Jesus reputedly had been placed. She described getting dizzy and weak in the knees from the contact.  I don&#8217;t doubt that she was indeed deeply affected by touching the relic, [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/a-sense-of-place.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Study: Why Golfers Choke</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/study-why-golfers-choke.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/study-why-golfers-choke.htm#comments</comments>
		<pubDate>Fri, 19 Jun 2009 12:18:18 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/study-why-golfers-choke.htm</guid>
		<description><![CDATA[	The game of golf is more mental than most sports.  Incredible size, strength, and speed aren&#8217;t required, although obviously considerable athletic skill is needed to succeed.  What&#8217;s also necessary is the ability to control fine, precise movements when putting.  Some golfers seem unaffected by pressure, and calmly sink putts even when a [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/study-why-golfers-choke.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>The Brain on &#8220;Chilling&#8221; Music</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/the-brain-on-chilling-music.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/the-brain-on-chilling-music.htm#comments</comments>
		<pubDate>Tue, 16 Jun 2009 12:19:48 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
	<category>Branding</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/the-brain-on-chilling-music.htm</guid>
		<description><![CDATA[	



In Audio Branding, I wrote about subtle uses of music to influence our behavior.  Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it&#8217;s simply part of the environment.  Indeed, it seems that subtlety is [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/the-brain-on-chilling-music.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Medical Marketing: Is That REAL Pain?</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/real-pain.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/real-pain.htm#comments</comments>
		<pubDate>Mon, 15 Jun 2009 12:29:24 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/real-pain.htm</guid>
		<description><![CDATA[	Robert Burton of Salon wrote an interesting piece that discusses both the field of prescription drug marketing and how fMRI brain scans have been used to show that pain is &#8220;real.&#8221; 
	Fibromyalgia is a condition in which patients seem to experience more pain than non-sufferers.  Fibromylgia is thought to be stimulated by mental states [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/real-pain.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Convince with Confidence</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/convince-with-confidence.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/convince-with-confidence.htm#comments</comments>
		<pubDate>Wed, 10 Jun 2009 12:15:54 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/convince-with-confidence.htm</guid>
		<description><![CDATA[	



	Is it better to know your stuff, or act like you do?  If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other position that requires others to believe you, it pays to be confident.  Don Moore from Carnegie Mellon&#8217;s Center for Behavioral [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/convince-with-confidence.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Happy People See More</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/happy-people-see-more.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/happy-people-see-more.htm#comments</comments>
		<pubDate>Tue, 09 Jun 2009 12:00:48 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/happy-people-see-more.htm</guid>
		<description><![CDATA[	Vision is vision, right?  Maybe not.  New research at the University of Toronto shows that what we see is actually affected by our mood:
	Participants were shown images designed to affect their mood in a good, neutral, or bad way. Then they were shown images, each with a face in the middle and surrounded [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/happy-people-see-more.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Exercise, Weight Loss, &#038; Your Brain</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/exercise-weight-loss.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/exercise-weight-loss.htm#comments</comments>
		<pubDate>Mon, 08 Jun 2009 12:16:56 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/exercise-weight-loss.htm</guid>
		<description><![CDATA[	
From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise.  And we&#8217;ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.
	All this flies in the face of the math of exercise.  If you&#8217;ve ever watched [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/exercise-weight-loss.htm/feed/</wfw:commentRSS>
	</item>
	</channel>
</rss>
