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	<title>Neuromarketing</title>
	<link>http://www.neurosciencemarketing.com/blog</link>
	<description>Where Brain Science and Marketing Meet</description>
	<pubDate>Tue, 29 Apr 2008 12:41:44 +0000</pubDate>
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		<title>Money,  Social Status Similar in Brain</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/money-status-brain.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/money-status-brain.htm#comments</comments>
		<pubDate>Tue, 29 Apr 2008 12:30:51 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/money-status-brain.htm</guid>
		<description><![CDATA[	Why do people do things that will gain them social approval?  It turns out that the same parts of the brain are activated for a positive social outcome as for a monetary reward.  In other words, the same reward circuitry is turned on both by social and monetary gains.  Corporate marketers as [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/money-status-brain.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Precise Pricing Pays Off</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/precise-pricing-pays-off.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/precise-pricing-pays-off.htm#comments</comments>
		<pubDate>Mon, 28 Apr 2008 13:35:01 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/precise-pricing-pays-off.htm</guid>
		<description><![CDATA[	In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a more expensive item may have been $499, or even $499.99,  instead of $500.  My strategy was based on a couple of assumptions.  [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/precise-pricing-pays-off.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Get More for Your House with an Odd Price</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/get-more-for-your-house-with-an-odd-price.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/get-more-for-your-house-with-an-odd-price.htm#comments</comments>
		<pubDate>Sat, 26 Apr 2008 17:10:48 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/get-more-for-your-house-with-an-odd-price.htm</guid>
		<description><![CDATA[	
I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an odd price is certainly unexpected.  That&#8217;s what University of Florida researchers found, though: 
	They looked at five years of real estate sales in [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/get-more-for-your-house-with-an-odd-price.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>More Choices, Fewer Sales</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/more-choices-fewer-sales.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/more-choices-fewer-sales.htm#comments</comments>
		<pubDate>Wed, 23 Apr 2008 12:47:25 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/more-choices-fewer-sales.htm</guid>
		<description><![CDATA[	Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf?  Actually, its been known for years that too many choices can reduce consumer purchases.  A 2000 study at Columbia University compared consumer behavior when confronted with a selection of either [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/more-choices-fewer-sales.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Web Branding</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/web-branding.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/web-branding.htm#comments</comments>
		<pubDate>Mon, 07 Apr 2008 13:48:00 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/web-branding.htm</guid>
		<description><![CDATA[	Book Review: The Art of Digital Branding
The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to ensure their branding message is conveyed at least as effectively on the Web as anywhere else.  The intended market for this book seems to be Web [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/web-branding.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Sexy Pics Beat Ugly Spiders</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/sexy-pics-beat-ugly-spiders.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/sexy-pics-beat-ugly-spiders.htm#comments</comments>
		<pubDate>Thu, 03 Apr 2008 13:17:51 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
	<category>Neuroeconomics</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/sexy-pics-beat-ugly-spiders.htm</guid>
		<description><![CDATA[	&#160;     &#160;
Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders.  Who knew?  Actually, that&#8217;s a bit of an oversimplification.  Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/sexy-pics-beat-ugly-spiders.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>The Guardian on Neuromarketing</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/the-guardian-on-neuromarketing.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/the-guardian-on-neuromarketing.htm#comments</comments>
		<pubDate>Thu, 03 Apr 2008 12:25:47 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/the-guardian-on-neuromarketing.htm</guid>
		<description><![CDATA[	
The Guardian&#8217;s Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing.  It begins with one of the more amusing intros I&#8217;ve seen:
	Neuroscience and marketing had a love child a few years back. Its name - big surprise - is neuromarketing, and the [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/the-guardian-on-neuromarketing.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>A Neuromarketing Look at Award-Winning Ads</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-lion-effie-awards.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-lion-effie-awards.htm#comments</comments>
		<pubDate>Mon, 31 Mar 2008 12:17:35 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-lion-effie-awards.htm</guid>
		<description><![CDATA[	Neuromarketing will be on display at this week&#8217;s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be an analysis of past winners of Lion and Effie awards.
	For the study, EmSense surveyed 200 people, ages 18 to 54, in New York and San Francisco. The study measured their biosensory [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/neuromarketing-lion-effie-awards.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Can Advertising Change The Brain?</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/can-advertising-change-the-brain.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/can-advertising-change-the-brain.htm#comments</comments>
		<pubDate>Fri, 28 Mar 2008 12:58:07 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
	<category>Neuroscience Research</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/can-advertising-change-the-brain.htm</guid>
		<description><![CDATA[	In the last day or two, the popular press has been gushing over the finding that meditation can change the brain.  I&#8217;m not sure why - the twin concepts of neurogenesis (the brain creating new neurons) and neuroplasticity (changes in brain structure and function occurring even in adult brains) are no longer big news. [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/can-advertising-change-the-brain.htm/feed/</wfw:commentRSS>
	</item>
		<item>
		<title>Why Advertising is Like Chocolate</title>
		<link>http://www.neurosciencemarketing.com/blog/articles/chocolate-advertising.htm</link>
		<comments>http://www.neurosciencemarketing.com/blog/articles/chocolate-advertising.htm#comments</comments>
		<pubDate>Thu, 27 Mar 2008 11:38:01 +0000</pubDate>
		<dc:creator>Roger Dooley</dc:creator>
		
	<category> Neuromarketing</category>
		<guid>http://www.neurosciencemarketing.com/blog/articles/chocolate-advertising.htm</guid>
		<description><![CDATA[	One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much more manipulative than those developed using conventional approaches.  I don&#8217;t believe this will happen (as much as some marketers would like it to), and the [...]]]></description>
		<wfw:commentRSS>http://www.neurosciencemarketing.com/blog/articles/chocolate-advertising.htm/feed/</wfw:commentRSS>
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