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Neurosense

By |March 3rd, 2011|

  Name: NeuroSense Limited Website: www.neurosense.com Address: Neurosense Limited 71 Gloucester Street Westminster London SW1V 4EA United Kingdom Phone: +44 (0)207 100 7250 Email: info@neurosense.com Managing Director: Gemma Calvert About Neurosense: Neurosense is the world’s leading independent neuromarketing company specialising […]

Save on Neuromarketing World Forum 2013

By |November 9th, 2012|

There’s currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition will be in Sao Paulo, Brazil, March 6-8, 2013. We’re partnering with the Forum to offer Neuromarketing readers a registration discount, but first check out the amazing list of speakers: […]

Neuromarketing Companies

By |February 25th, 2011|

In compiling this list of neuromarketing companies, we are including firms whose primary business is using neuroscience or biometric tools to gauge consumer response to ads, products, etc. We’re not getting into the issue of narrowing the definition of neuromarketing […]

Neuromarketing Standards Proposed

By |September 21st, 2010|

For those who have complained about the lack of standards and universally accepted practices in the neuromarketing industry, the Advertising Research Foundation is launching a new initiative: […]

“Neuroplanning” and Neuromarketing in the Czech Republic

By |October 13th, 2006|

The Prague Post, a popular English-language weekly in the Czech Republic, ran both an article, Picking Your Brain, and an opinion piece, On the brains (and ethics) of neuroplanning, on the topic of neuromarketing. The former covers the […]

TIME Europe Bullish on Neuromarketing

By |September 11th, 2006|

The new issue of Time Europe features an article by Thomas K. Grose, Brain Sells, that neatly sums up some of the work being done to harness fMRI brain scans to improve marketing campaigns. They focus on the […]

The Emotional Computer – Part 2

By |July 17th, 2006|

Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an “emotionally aware” computer. While that phrase may imply a degree of emotional sensitivity that won’t arrive for decades, Robinson’s experimental PCs […]

French Ads Target Brain Response

By |March 27th, 2006|

The latest ad campaign for a new telephone directory assistance service in France are, according to their creator, intended to take advantage of the way the brain responds to visual and other stimuli.