Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to learn more (audio or transcript). […]
What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]
It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry expert Paul Zak! […]
I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. […]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! […]
Here’s my latest content for the week, and hand picked items both I and my readers liked, too. […]
Here’s the most compelling stuff we found all week, plus what I published. I hope that’s compelling, too!
Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.