Neuromarketing

In what is becoming an annual event, Sands Research announced the “winning” commercials for Super Bowl 2010 as determined by their neuromarketing analysis. Volkswagen emerged as #1, well ahead of the competition by Sands’ metrics.

I’ve been chronicling the nascent neuromarketing industry since 2006, and I don’t think I’ve seen a story to date which captured social media attention to the degree that the recent Campbell Soup neuromarketing story did. The original story in the Wall Street Journal fueled a mini-boom of Twitter and blogging activity. Why? [...]

One To One Interactive has reached a definitive agreement to acquire fhios, a customer experience, research, and design agency with offices in London, Singapore, and São Paulo. The fhios operations will become part of OTOInsights, the firm’s research and neuromarketing division.
The acquisition was driven by the changes in the way people access information [...]

Meeting with a sales prospect in person for the first time? Think twice before you offer her a nice, ice-cold beverage. Instead, try a steaming mug of hot coffee to make the best impression. One of my favorite researchers, John Bargh of Yale University, found that the temperature of a beverage makes a [...]

This YellowPages.com video overlay ad at Ustream TV and the Austin-American Statesman isn’t likely to develop an urge for Austin Travel among its viewers, as it is superimposed on a live feed from the smoking building after a plane crashed into it. Perhaps it’s not quite as bad as a Samsonite ad next to [...]

Soup is a product you probably don’t lust for. Sure, a hot bowl of soup is nice after a chilly job of shoveling snow out of the driveway, but rarely is it more than an afterthought, or a quick prelude to a more interesting main course. If you are Campbell Soup Co., though, [...]

Many people buy into the old axiom, “Flattery will get you nowhere.” Neuromarketing readers, though, are an exceptionally bright and discerning group, and have no doubt already anticipated what comes next: new research shows that even when people perceive that flattery is insincere, that flattery can still leave a lasting and positive impression of [...]

Does your company play painful games with your customers? I’m not talking about physical pain, but brain pain. More specifically, what has been termed buying pain or the pain of paying. According to research conducted by George Loewenstein of CMU and others, this pain is triggered when we are presented with a [...]

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren’t celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year. This young lady, Markita Andrews, set a cookie-sales record that has yet to be broken. [...]

Very soon, we will be subjected to a variety of neuromarketing-based opinions on which Super Bowl 2010 ads worked, and which didn’t. While we are awaiting these analyses, I thought I’d point readers at a good article on one kind of neuromarketing study methodology by WIRED writer Alexis Madrigal. It’s accurate, largely devoid [...]