Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Get 100 amazing brain-based marketing strategies! Brainfluence is recommended for any size business, even startups and nonprofits!

Read this book to learn even more ways to change people's hearts, minds, and actions. — Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

3. January 2012

15 comments

From Obsolete Commodity to Status Symbol

Old fashioned wood and graphite pencils were once how we all wrote, but hit their popularity peak decades ago. They are high maintenance – as soon as you start using a sharpened pencil, its point begins to dull and the thickness of the line starts to change. Too sharp a point, and it will break [...]

28. December 2011

33 comments

How to Write Taglines That Double Sales

Two Customer Types Taglines for products and brands are everywhere, but often they don’t get the attention they deserve. A variety of research shows that one phrase slogans can have a profound effect on how customers see the product. One key factor in crafting that phrase is matching its content to the customer’s mindset, and [...]

26. December 2011

0 comments

Instant Neuroscientist, Just Add Boot Camp

Have you always wanted to earn that degree in neuroscience, but never had the time? The University of Pennsylvania has just the thing: their 2012 Neuroscience Boot Camp. No, you won’t actually get a degree. The program lasts just nine days. But, you will get a crash course in cognitive and affective neuroscience, and you’ll [...]

21. December 2011

1 comment

The Best of Neuromarketing – 2011

Once again, it’s time for the “Readers’ Choice” Neuromarketing picks for the year. These posts aren’t my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on. Without further ado, here are the top articles of 2011, as chosen by our Neuromarketing readers: 1. Simple [...]

19. December 2011

14 comments

Nine Words Nearly Double Results

A few years after college, I took a position as a sales engineer. After one customer visit with no result, my boss queried, “Did you ask for the order?” In fact, just about every sales coaching book reminds new salespeople of the importance of asking for the order when the time is right. Similarly, solicitors [...]

14. December 2011

6 comments

Social Media Tops TV

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

13. December 2011

9 comments

Facebook Ads Most Engaging in Neuromarketing Study

Do Facebook ads get respect? Many of the ads I see are for cheesy sites and suspect offers. Web marketers I talk to all complain about low click-through rates on Facebook ads, and that matches my own experience. Facebook is determined to do a better job generating ad revenue, and hired neuromarketing firm NeuroFocus to [...]

6. December 2011

3 comments

5 Important Neuromarketing Lessons from “Moneyball”

Oakland A’s General Manager Billy Beane went out on a limb to adopt an analytical perspective to managing baseball, and the Neuromarketing industry can take some pointers from his story. (Guest post by Tim Harvey)

5. December 2011

12 comments

Got a Good Story Ad?

Last week my post at Copyblogger, How to Write Weapons Grade Copy, focused on the power of stories to hold the attention of a customer. Here’s a heartwarming ad from the UK department store John Lewis that shows how even a rather long (1.5 minutes) ad can keep a viewer engaged:

2. December 2011

8 comments

Nobelist Kahneman: Emotion, Cognition Merge

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

« Older Entries

Newer Entries »

From Obsolete Commodity to Status Symbol

How to Write Taglines That Double Sales

Instant Neuroscientist, Just Add Boot Camp

The Best of Neuromarketing – 2011

Nine Words Nearly Double Results

Social Media Tops TV

Facebook Ads Most Engaging in Neuromarketing Study

5 Important Neuromarketing Lessons from “Moneyball”

Got a Good Story Ad?

Nobelist Kahneman: Emotion, Cognition Merge

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