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The Big Mistake Most Non-Profits (and Some Businesses) Make

There's a big mistake that many, if not most, non-profits make, and this error can reduce the number of donors and volunteers. Some businesses make the same mistake, too.

By |December 8th, 2015|

Rhetoric: 2,000 Years of Powerful Persuasion

Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...

By |December 2nd, 2015|

The Ten Critical Minutes to Close a Deal

Trying to close a deal? Get a commitment from a big donor? Or, just build a stronger connection with someone? The most critical time for achieving that goal may be the ten minutes before you talk about business. […]

By |November 18th, 2015|

The TMI Effect for Pictures Can Reduce Your Sales

Is one product image enough for ecommerce sites? The TMI Effect says that in many cases, adding more images reduces sales.

By |November 11th, 2015|

The Secret Behind Retail Customer Experience Success Is Brain Science

Does retail customer experience success depend on neuro-triggers? PIRCH says yes.

By |November 3rd, 2015|

Magic Math: You Can Double Your Results in 43 Days

How would it change your business if you could get twice the leads, subscriptions, or sales from your website?
[…]

By |October 29th, 2015|

Is Your New Website Layout Killing Your Engagement?

Do horizontal website layouts work better? Article looks at heat map and scroll data, plus the psychology and science of web design.

By |October 13th, 2015|

How To Write Headlines That Surprise The Brain

You can write headlines that grab the brain's attention by changing an expected word to an unexpected word. This tequila ad is a great example.

By |September 22nd, 2015|

The Ultimate Laptop Bag: My Quest For Perfection

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

By |September 3rd, 2015|

7 Ways to Engage Your Customer’s Reptilian Brain

Learn how to make your value proposition appeal to your customer's reptilian brain and engage your audience, complete with examples.

By |August 26th, 2015|