Can One Word Turn Nonsense into Powerful Persuasion?

Can One Word Turn Nonsense into Powerful Persuasion?

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.

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Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

Pronoun Power, Looong Content, Buffett’s Billion, and More – Roger’s Picks

It was a busy week between speaking gigs in New Orleans and Austin, but never fear – I’ve still got a great selection of the best content I found during the last 7 days! Did you [related: see pronoun article below] find a fascinating feature or amazing article? Leave a comment with a link to [...]

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How the World’s Leading Persuasion Expert Gets Your Business Card

How the World’s Leading Persuasion Expert Gets Your Business Card

If you attend conferences, you’ll encounter lots of people doing things to get your business card. Walk the aisles of an exhibit hall, and you’ll see fishbowls for iPad raffles, booth babes handing out t-shirts… all for the price of a mere business card. Keynote speakers wouldn’t attempt anything so crass, of course, but how [...]

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Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Subliminal Messages, SXSW Neuromarketing, Formula for a Bestseller, More – Roger’s Picks

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!

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Hooked by Nir Eyal

Hooked by Nir Eyal

Book Review: Hooked: A Guide to Building Habit-Forming Products by Nir Eyal and Ryan Hoover Were you surprised when Facebook acquired Instagram for $1 billion? Stunned by their $19 billion Whatapp deal? Both of these companies were young and had questionable revenue streams. What they did have, in each case, were stunningly large numbers of [...]

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Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Neuro-content, Female Superiority, Now! Power, and More – Roger’s Picks

Here are our picks of content worth reading from around the Web this week… Did you find something worth sharing? Leave a link in a comment!

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Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

Neuromarketing Consolidation: Sands Research and Neurons, Inc. Merge

In a possible sign that the neuromarketing industry is maturing, two well-regarded firms in the space have announced their merger: Sands Research and Neurons, Inc. Sands, founded by Dr. Stephen Sands, is best known for their “brain movies” (see 2013 Super Bowl Winners & Brain Movies) that display a commercial with displays of measured viewer [...]

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The Brainfluence CD

The Brainfluence CD

I just received an actual copy of the Brainfluence CD. Despite the fact that it’s unabridged (yep, all 100 techniques are in there), Brilliance Audio made it fit on one CD because it’s in MP3 format.

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7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks

7 Ways To Be the Most Interesting Person in Any Room, and More – Roger’s Picks

Consider this a double-dose of Roger’s Picks since we missed last week’s wrap-up… And, if YOU found a compelling article or blog post this week, add it in a comment!

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Brainfluence Podcast: Who Do YOU Want to Hear From?

Brainfluence Podcast: Who Do YOU Want to Hear From?

In a few weeks, we’ll be launching The Brainfluence Podcast. Each week, I’ll talk to an interesting person in the field of marketing, neuroscience, behavior/psychology, user experience, customer experience, behavioral economics, conversion optimization – pretty much any and all of the diverse topics we cover here at Neuromarketing.

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