Robert Cialdini offers a surprising number one sales rule in his book Pre-Suasion.
Can neuromarketing explain why Trump won, and why the polls were so wrong?
Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...
Here are 3 small but powerful UX tweaks you can make to your homepage to increase conversions.
Drawing is a powerful way to get attention and influence others, even if you think you can't draw! Here's a primer from Dan Roam, who has taught tens of thousands of people how to draw.
[Guest article by Brandon Leibowitz] Trust is a crucial element in influencing consumers’ purchase decisions. Experts at the Singapore Management University published an extensive study on the relationship between trust and consumers’ intent to buy. The study revealed that people [...]
Ten research-based ways to optimize your profile photo or headshot to make you more attractive, persuasive, and trustworthy.
One change in negotiation tactics cause a fivefold increase in successful outcomes.
Want more trust and cooperation? New research shows that food will do that, but only if used correctly.