The Neuromarketing World Forum is fast approaching. It will be in Sao Paulo, Brazil, March 6-8, 2013, and features a lineup that reads like Who’s Who in Neuromarketing: Leon Zurawicki, Gemma Calvert, Carl Marci, Christophe Morin, and many more. (I’ll be speaking, too!) But, the time to save 20% on registration is nearly at an [...]
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2013 is off to a busy start – I’ve got a growing list of speaking engagements in the U.S., Europe, and South America. I’m looking forward to meeting many Neuromarketing and/or Brainfluence readers in person! If you are able to attend one of these, by all means say hello! I’ll update the list as I [...]
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4. March 2013
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The Dark Side of Reader Comments
Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest web marketing buzzword and reader engagement is high on the list of goals. In contrast to a few years ago, [...]
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