Search Results | "Branding"

Love/Hate: Why Disliked Brands Prosper

Love/Hate: Why Disliked Brands Prosper

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in part because of the brand equity they have built. But what about brands people don’t like? Oddly, some of [...]

Continue Reading...

Branding: Avoiding Bad Neighborhoods

Branding: Avoiding Bad Neighborhoods

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move [...]

Continue Reading...

How Brain Science Turns Browsers into Buyers: SXSW Recap

How Brain Science Turns Browsers into Buyers: SXSW Recap
Thumbnail image for How Brain Science Turns Browsers into Buyers: SXSW Recap

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Continue Reading...

Put Your Customer on the Product

Put Your Customer on the Product

Lately, I’ve highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names directly on its product:

Continue Reading...

Get Schooled: Use Social Personalization Like Higher Ed

Get Schooled: Use Social Personalization Like Higher Ed
Thumbnail image for Get Schooled: Use Social Personalization Like Higher Ed

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Continue Reading...

Super Bowl Ads: “Second Payoff” Pays Off

Super Bowl Ads: “Second Payoff” Pays Off

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

Continue Reading...

NeuroSpire

NeuroSpire

Name: NeuroSpire Inc. Website: neurospire.com Email: info@neurospire.com Address: NeuroSpire Inc. 205 Alexander Ave. Durham, NC 27705 Phone: 858-444-3597 About NeuroSpire: Based in the heart of the Research Triangle of North Carolina, NeuroSpire uses the same state-of-the-art technology used in studying the fundamental neural mechanisms of attention, memory, emotion, and decision making to bring neuroscience research [...]

Continue Reading...

ARF NeuroStandards Report

ARF NeuroStandards Report

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing:

Continue Reading...

It’s the Product, Stupid

It’s the Product, Stupid

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I [...]

Continue Reading...