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Search Results | "Branding"

Love/Hate: Why Disliked Brands Prosper

5. April 2012

Something brand owners strive for is that elusive magic of being loved by consumers. Brands like Apple, Google, Southwest Airlines, and others have earned enduring positive regard among consumers, and those companies outdo their peers in part because of the brand equity they have built. But what about brands people don’t like? Oddly, some of [...]

Branding: Avoiding Bad Neighborhoods

29. March 2012

15 comments

Are you placing your brand in a “bad neighborhood?” The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there was logic behind his query. The core question, sparked by a move [...]

How Brain Science Turns Browsers into Buyers: SXSW Recap

13. March 2012

7 comments

If you were one of the many folks at SXSW who weren’t able to get into the room to view Sunday’s SXSW panel, How Brain Science Turns Browsers into Buyers, or if you weren’t at SXSW at all, here’s a recap. (If you were turned away at the door, or had to sit on the [...]

Put Your Customer on the Product

14. February 2012

11 comments

Lately, I’ve highlighted the various ways companies (and even colleges) are putting their customers in their ads by using social personalization or other means. In Australia, Coke took the idea one step farther, and put customer names directly on its product:

Get Schooled: Use Social Personalization Like Higher Ed

10. February 2012

12 comments

Colleges and universities face some unique marketing challenges in the U.S. With more than 3,000 competitors, attracting the right students takes effort and creativity. Even schools that have no trouble “filling the seats” have important enrollment objectives for academic accomplishment, extracurricular skills, and, in many cases, ability to pay. I’ve written about the need for [...]

Super Bowl Ads: “Second Payoff” Pays Off

8. February 2012

11 comments

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a “second payoff” at the end of the ad, after the [...]

NeuroSpire

27. December 2011

0 comments

Name: NeuroSpire Inc. Website: neurospire.com Email: info@neurospire.com Address: NeuroSpire Inc. 205 Alexander Ave. Durham, NC 27705 Phone: 858-444-3597 About NeuroSpire: Based in the heart of the Research Triangle of North Carolina, NeuroSpire uses the same state-of-the-art technology used in studying the fundamental neural mechanisms of attention, memory, emotion, and decision making to bring neuroscience research [...]

Social Media Tops TV

14. December 2011

6 comments

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.” That surprising outcome was reported in the same study that showed ads on the social media giant being more emotionally engaging than the same ads on NYTimes.com or Yahoo.com (see Facebook Ads Most Engaging [...]

ARF NeuroStandards Report

1. November 2011

0 comments

A draft version of the product of the NeuroStandards effort by the Advertising Research Foundation is now circulating, and, unsurprisingly, it contains no standards. It does, however, sound an optimistic note for the field of neuromarketing:

It’s the Product, Stupid

30. September 2011

4 comments

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding. I’m sure if I [...]

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Search Results | "Branding"

Branding: Avoiding Bad Neighborhoods

Super Bowl Ads: “Second Payoff” Pays Off

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Social Media Tops TV

ARF NeuroStandards Report

It’s the Product, Stupid

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