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Popular Topics

By |December 28th, 2006|

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

Cruise Marketing and Neuroeconomics

By |October 17th, 2006|

[photopress:cruise_ship.jpg,thumb,alignleft]One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good […]

USA Today Highlights Neuroeconomics

By |August 7th, 2006|

One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics – in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused and […]