Search Results | "Framing"

Popular Topics

Popular Topics

Some of our Neuromarketing hot topics: Brain fitness Branding Buying pain Facial Coding fMRI Framing Brian Knutson George Loewenstein Mirror neurons Olfactory Marketing Political Neuromarketing Pricing Priming Super Bowl Ads Ultimatum Game

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Cruise Marketing and Neuroeconomics

Cruise Marketing and Neuroeconomics

[photopress:cruise_ship.jpg,thumb,alignleft]One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good part of the success of the cruise industry is due to offering a product that people want: a [...]

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USA Today Highlights Neuroeconomics

USA Today Highlights Neuroeconomics

One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics – in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused and more accepted than the embryonic field of neuromarketing; the latter field, of course, will benefit directly from [...]

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