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Why Percentages Don’t Add Up

By |October 29th, 2007|

Which is scarier – undergoing a potentially fatal surgical procedure that has a 95% survival rate, or one that causes death in 1 out of 20 patients? If you are like most people, you would find the latter statistic far more worrisome, even though mathematically the two statements are the same. A variety of research shows that marketers should choose carefully when throwing numbers at their customers. […]

Five Keys to Selling to Spendthrifts

By |October 9th, 2007|

Neuroeconomics research suggests that roughly 15% of your consumers are “spendthrifts” – they have unusually low sensitivity to the pain of paying, i.e., the neural discomfort associated with parting with money. Selling to people who feel little or no buying pain should be easy, right? With reduced buying inhibition, a spendthrift is more likely to take advantage of any given offer compared to a tightwad or even a normal, “unconflicted” person. Nevertheless, making the sale isn’t a given. For one, your offer is competing with other offers both for similar products or services as well as offers for dozens of other, unrelated items. Unless your spendthrift has the net worth of Bill Gates, he will have to make choices – as much as he might like to, he can’t buy everything. So, in our ongoing effort to translate academic neuroeconomics into practical neuromarketing, here are five ways to help close the deal with these free-spending customers: […]

Popular Topics

By |December 28th, 2006|

What’s popular at Neuromarketing varies over time, of course, but below are some selections our readers have found interesting over time. Since our main article listing is chronological, this is an alternate way to find what you are looking for. […]

Cruise Marketing and Neuroeconomics

By |October 17th, 2006|

One of the most successful sectors in the travel industry has been cruising. Megalines like Carnival and others are building ever-bigger ships to handle the increased traffic and offer more amenities. There’s no doubt that a good […]

USA Today Highlights Neuroeconomics

By |August 7th, 2006|

One of the most relevant and potentially fruitful areas for marketers hoping to employ neuroscience as one weapon in their arsenal is neuroeconomics – in essence, the neuroscience of decision making. Neuroeconomics seems to be more focused and more […]