Search Results | "Political"

Neuro-Politics: Chinese Professor Ad

Neuro-Politics: Chinese Professor Ad

It’s not common for mainstream media to analyze ads from a neuromarketing standpoint, but Adam Hanft at Salon does just that for the fascinating “Chinese professor” ad. Sponsored by a group called Citizens Against Government Waste, the ad illustrates one possible result of over-spending by government in an environment where deficits are financed by borrowing [...]

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Revealed: How Steve Jobs Turns Customers into Fanatics

Revealed: How Steve Jobs Turns Customers into Fanatics

Marketers gaze in envy at brands like Apple. The firm that began with the Mac built some of the first home computers [doh, thanks, alert reader!] has turned their customers into legions of fanatical evangelists. But, without a Steve Jobs at the helm, or with fewer resources than Apple, is building that kind of loyalty [...]

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Why Politics is Hard

Why Politics is Hard

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party that wrote it? Most of us would answer that the specific policies would be much more important than the political party that proposed it. Most of [...]

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Guard Your Reptilian Brain!

Guard Your Reptilian Brain!

Every year or so, some fuzzy-thinking critic reads an article about neuromarketing, becomes extremely agitated, and tries to raise the alarm about marketers turning consumers into mind-controlled zombies. The latest push of the neuro-panic button began with an article on a site called Truthout (fresh out of truth, perhaps?). Truthout seems to be a sort [...]

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You Are What You Choose

You Are What You Choose

Based on the title and cover art, which shows a head stuffed with objects, I anticipated that You Are What You Choose would be chock full of decision-making insights based on neuroscience and behavioral research. Instead, de Marchi and Hamilton mostly talk about their TRAITS system for categorizing individuals and then predicting subsequent behavior.

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Obama’s Victory, McCain’s Neuro-Loss

Obama’s Victory, McCain’s Neuro-Loss

There’s little doubt that some macro political factors were decisive in driving Barack Obama’s presidential victory over John McCain. Notably, just as the divisive Iraq war seemed to have turned the corner and started to work to McCain’s advantage instead of Obama’s, the economic crisis gave Obama a whole new issue to blame on the [...]

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Neuropolicy Center at Emory

Neuropolicy Center at Emory

Emory University has announced the establishment of a new Center for Neuropolicy. The focus of the entity will be on the intersection of brain science, individual decision making, and politics. A new Center for Neuropolicy at Emory University will focus on how the biology of the brain influences decision-making in politics, policy and business. As [...]

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Will Obama’s “Fight The Smears” Backfire?

Will Obama’s “Fight The Smears” Backfire?

A few weeks ago, Barack Obama’s campaign announced a new website, Fight the Smears, ostensibly to provide quick facts when negative rumors or allegations about Obama crop up. Many believe that a factor in John Kerry’s loss to George W. Bush was that he failed to counter negative “swift boat” allegations about his combat record [...]

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Minds Think Alike – Perhaps Too Much!

Minds Think Alike – Perhaps Too Much!

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters, and other pros seem to have it, particularly for certain groups or markets. But are these insights always accurate? It could be these individuals are projecting their own values and [...]

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Neuromarketing Podcast

Neuromarketing Podcast

Last week I did an interview with Robin Young of Here & Now, a radio show distributed by Public Radio International and aired on about 50 U.S. stations. The topic was the use of neuromarketing to evaluate political ads, and also featured Dr. Stephen Sands of Sands Research discussing the firm’s EEG analysis of TV [...]

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