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Pricing

How To Set The Right Price Every Time

By |February 18th, 2015|

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. […]

Why Monkeys Are Smarter Shoppers Than Humans

By |January 14th, 2015|

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

By |December 19th, 2014|

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

Content Multiplication Magic, Happy Design, More – Roger’s Picks

By |December 5th, 2014|

We’ve got a double dose of great content for you this week. We didn’t publish a roundup “picks” post last week due to the U.S. Thanksgiving holiday. Here’s what you don’t want to miss: […]

A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

By |July 22nd, 2014|

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

Webs of Influence by Nathalie Nahai

By |April 21st, 2014|

Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai

I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you like Neuromarketing and/or Brainfluence, you’ll find lots to like in Nathalie’s book too. […]

Fonts That Create Emotions, and More – Roger’s Picks

By |February 7th, 2014|

We’re trying something new here at Neuromarketing – a quick digest of interesting articles we found this week. Expect an eclectic mix of marketing, neuroscience, psychology, digital, and stuff that doesn’t fit in any of those categories. Cat videos, too! Well, probably no cat videos… but if we find something particularly amusing, we’ll share it! […]

Best of Neuromarketing – 2013

By |December 26th, 2013|

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave a comment! […]

Don’t Make This Social Proof Mistake

By |October 18th, 2013|

Every marketer knows that social proof – showing that other people use your product, support your cause, etc. – is a powerful persuasion tool. It’s one of influence expert Robert Cialdini’s six main principles, and may be the best-known and most-used of them all. But not all uses of social proof are equally effective. […]

Best of Neuromarketing – 2012

By |December 20th, 2012|

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are the dozen that came out on top: […]