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Ouija Board Neuromarketing

By |November 18th, 2013|

Every neuromarketing technique has one main purpose: get beneath consumers’ conscious reactions and see what they think subconsciously. While some neuromarketers employ high tech equipment like fMRI machines, a Canadian group says a simple device first used in 1890 may unlock our brain’s secrets. A team from the University of British Columbia’s Visual Cognition Lab thinks that, used properly, the Ouija Board can show what subjects are really thinking. […]

Neuroscam? Not So Fast…

By |July 26th, 2013|

It’s been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci jumped on the bandwagon and writer Shaunacy Ferro published Why Neuromarketing Is A Neuroscam. Ferro quoted Wall’s article but added an even more provocative headline. […]

CMU Study Identifies Emotions from Brain Activity

By |July 2nd, 2013|

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an accuracy “well above chance” using fMRI. […]

Merchant Mechanics

By |April 23rd, 2013|

Name: Merchant Mechanics Website: merchantmechanics.com Address: Merchant Mechanics, Inc. 1 Oak Ridge Road West Lebanon, NH 03784 Phone: (603) 643-5454 Fax: (603) 643-5467 E-mail: info@merchantmechanics.com Co-founder and President: Matthew Tullman Co-founder and Chief Research Officer: Dr. Kimberly Clark About Merchant [...]

Neurensics

By |February 23rd, 2013|

Name: Neurensics Website: neurensics.com Address: Neurensics Westerdoksdijk 40 Postbus 15583 1001 NB Amsterdam Phone: +31 20 53 52 199 Email: info@neurensics.com Founding Partner: Martin de Munnik Neuromarketing Research Manager: Dr. Walter Limpens About Neurensics: In order to determine the objective [...]

Government to Search for Brain’s Buy Button?

By |February 19th, 2013|

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome Project, the Brain Activity Map will be a national project to determine brain functions with a high level of detail. […]

Persuade with Pictures

By |November 1st, 2012|

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text! […]

Institute of Sensory Analysis

By |October 12th, 2012|

Name: Institute of Sensory Analysis Website: isa-ndg.com Address: Institute of Sensory Analysis Ul. Plowiecka 1 04-501 Warsaw Phone: +48 22 515 44 55 Email: info@isa-ndg.com About the Institute of Sensory Analysis: ISA offers a wide range of products which support [...]

Bigger Brain = Social Media Success

By |August 14th, 2012|

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI.

A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among the scientists was Robin Dunbar, who pioneered the idea that the average human is limited to a social circle of about 150 people (see Your Brain’s Twitter Limit: 150 Real Friends), a constant now known as the Dunbar number. […]

Consumer Neuroscience: Neuromarketing Rebranded?

By |August 10th, 2012|

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches that use direct brain activity measurements (NeuroFocus uses EEG) and those that use techniques like biometrics, facial coding, and behavior metrics. […]