Your Brain on Porsche: Neuro-Nonsense

By |June 29th, 2015|

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won’t be possible as long as people use and abuse neuromarketing concepts and technology. […]

Should You Put the Price First or Last?

By |June 11th, 2015|

Should you lead with the price? Or wait? Harvard and Stanford researchers used fMRI brain scans to find the answer to this common question.

Neuromarketing Careers

By |April 8th, 2015|

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least […]

Brainfluence Podcast: Shankman, Kawasaki, and 8 More

By |April 1st, 2015|

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

Neuromarketing Bats 1 for 6, Still Wins

By |March 3rd, 2015|

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

Blueprint to Explode Your Niche Site’s Traffic, More – Roger’s Picks

By |December 19th, 2014|

Do you need a blueprint for driving mega-traffic to your niche site? Real-world examples of effective use of social proof? How about a product/pricing strategy that seems illogical but drives sales? That, and lots more, is in this week's picks post.

Cialdini Answers: Are Six Principles Still Enough?

By |November 5th, 2014|

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. […]

The Perfect Daily Routine, Landing Page Secrets, more – Roger’s Picks

By |September 5th, 2014|

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area with different kinds of content. Get the scoop in How Your Landing Page […]

Tweets, Viewers Predicted by Brain Studies

By |September 3rd, 2014|

A study with a rather opaque title, Audience preferences are predicted by temporal reliability of neural processing, has some interesting findings for the field of neuromarketing. Published in Nature, the paper found correlation between fMRI and EEG studies. And, the brain activity measurements correlated with real world viewership of TV programming and the number of tweets during the live broadcast. […]

Ariely for Free, Getting Unstuck, Placebos, and More – Roger’s Picks

By |February 14th, 2014|

Another week, another few hundred articles and blog posts scanned… here’s this week’s diverse group of stuff you may find particularly interesting.

Hot on the heels of last week’s post from Brian Massey naming Austin the Conversion Capital of the World, one of the listed experts has put together a great compilation of A/B test data to inform many different areas of web site and landing page design. Ryan Deiss of Digital Marketer wrote 43 Split-Tests That (Almost) Always Boost Conversions, a long post that covers everything from fonts to colors, from auto-play videos to product images. Ryan could have milked a blog post out of each one of these tests, but instead put them all together in one massive resource post. Save this one for future reference! […]