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Search Results | "fMRI"

Our Brains Like Southwest Airlines, Google, & Dove

16. February 2012

Neuromarketing firm Buyology is out with their updated list of most desirable brands in the U.S. The list has some expected names and a few surprises:

NeuroBowl: Neuromarketing and Super Bowl 2012

3. February 2012

3 comments

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it’s also the biggest event of the year for neuromarketing companies. With $3 million being spent on every 30 second spot, you can be sure that lots of advertisers rang up their favorite neuromarketing [...]

The Best of Neuromarketing – 2011

21. December 2011

2 comments

Once again, it’s time for the “Readers’ Choice” Neuromarketing picks for the year. These posts aren’t my own choices, but are selected because they garnered the most traffic from tweets, Facebook shares, Stumbleupon clicks, and so on. Without further ado, here are the top articles of 2011, as chosen by our Neuromarketing readers: 1. Simple [...]

Nobelist Kahneman: Emotion, Cognition Merge

2. December 2011

9 comments

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

Do You REALLY Love Your iPhone?

10. October 2011

16 comments

Lots of us say we love our favorite products. We love our Droid. We love our iPad. We love our comfy sweater. We love our bank. (Well, banks and airlines might feel the love a little less these days.) Last week, Martin Lindstrom, author of Brandwashed and Buyology, wrote an opinion piece in the New [...]

Sands Research Targets 1.3 Billion Brains

2. August 2011

2 comments

In 1996, John Keating wrote a book titled Two Billion Armpits: How Experts Sell China What It Really Wants, referring to the size of the consumer goods market in China. Texas-based Sands Research is writing a new chapter that might be titled 1.3 Billion Brains. Most neuromarketing studies have taken place in the US and [...]

Keystone Network

22. July 2011

0 comments

Name: Keystone Network Website: www.keystone-network.com Address: Keystone Network Jozeph Van Elewijckstraat 107 A, 1853 Strombeek-Bever (Brussels), Belgium Phone: +32 (0).2.267.99.15 About Keystone Network: Keystone Network is an international and independent qualitative research agency. We deliver Strategic Results and Inspiring Insights to help to strengthen the competitive edge of your company and your brands. We literally [...]

Closer to the Buy Button?

25. May 2011

10 comments

A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the ventromedial frontal cortex, or VMF, plays a key role in decisions involving value.

Apple Fanboy = Religious Fanatic?

20. May 2011

12 comments

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that [...]

Love Your Returns!

19. April 2011

0 comments

I hated returns when I was in the catalog business. I viewed returns, not without reason, as margin-killing time-wasters. The returned merchandise was often unsellable due to customer damage, missing items, or shopworn packaging. I had employees who did nothing all day but handle returns. In our lower-margin lines, I calculated I’d have to sell [...]

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Search Results | "fMRI"

Our Brains Like Southwest Airlines, Google, & Dove

NeuroBowl: Neuromarketing and Super Bowl 2012

The Best of Neuromarketing – 2011

Nobelist Kahneman: Emotion, Cognition Merge

Do You REALLY Love Your iPhone?

Sands Research Targets 1.3 Billion Brains

Keystone Network

Closer to the Buy Button?

Apple Fanboy = Religious Fanatic?

Love Your Returns!

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Roger’s “Brainy Marketing” at Forbes

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