Search Results | "fMRI"

CMU Study Identifies Emotions from Brain Activity

CMU Study Identifies Emotions from Brain Activity

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there’s general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing the ability to identify emotions with an [...]

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Merchant Mechanics

Merchant Mechanics

Name: Merchant Mechanics Website: merchantmechanics.com Address: Merchant Mechanics, Inc. 1 Oak Ridge Road West Lebanon, NH 03784 Phone: (603) 643-5454 Fax: (603) 643-5467 E-mail: info@merchantmechanics.com Co-founder and President: Matthew Tullman Co-founder and Chief Research Officer: Dr. Kimberly Clark About Merchant Mechanics: We are the industry experts in consumer decision making, visual perception and spatial navigation [...]

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Neurensics

Neurensics

Name: Neurensics Website: neurensics.com Address: Neurensics Westerdoksdijk 40 Postbus 15583 1001 NB Amsterdam Phone: +31 20 53 52 199 Email: info@neurensics.com Founding Partner: Martin de Munnik Neuromarketing Research Manager: Dr. Walter Limpens About Neurensics: In order to determine the objective motives of the consumer, we measure the brain activity of a representative segment of potential [...]

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Government to Search for Brain’s Buy Button?

Government to Search for Brain’s Buy Button?

OK, there’s not really a buy button in the brain waiting to be discovered. But the U.S. government is, in fact, launching a major project to create a detailed map of the human brain. Much like the earlier and highly successful Human Genome Project, the Brain Activity Map will be a national project to determine [...]

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Persuade with Pictures

Persuade with Pictures

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text!

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Institute of Sensory Analysis

Institute of Sensory Analysis

Name: Institute of Sensory Analysis Website: isa-ndg.com Address: Institute of Sensory Analysis Ul. Plowiecka 1 04-501 Warsaw Phone: +48 22 515 44 55 Email: info@isa-ndg.com About the Institute of Sensory Analysis: ISA offers a wide range of products which support key decisions made in R&D and marketing. The market analysis delivers the information regarding the [...]

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Bigger Brain = Social Media Success

Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI. A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among [...]

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Consumer Neuroscience: Neuromarketing Rebranded?

Consumer Neuroscience: Neuromarketing Rebranded?

No, I’m not rebranding my blog Neuromarketing. But, with my broad focus on an all-encompassing definition of neuromarketing, I may be part of what some perceive as a problem – a too-inclusive use of the term. The biggest firm in the neuromarketing space, Nielsen’s NeuroFocus unit, is trying to sharpen the distinction between research approaches [...]

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We All Lie and Cheat, but Not Much

We All Lie and Cheat, but Not Much

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that “most people are honest” in his newest book, The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves.

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Our Brains Make Facebook Worth $90 Billion

Our Brains Make Facebook Worth $90 Billion

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally the weird, details of their lives. Sometimes they overshare – as a longtime online community builder, I’ve found that “poster’s remorse” is common – people post something too personal and [...]

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