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Search Results | "olfactory"

Subconscious Sniffing

5. May 2009

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the [...]

Scents, Names, Recall, and Imagination

16. February 2009

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A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it’s fairly difficult for us to identify and imagine scents:

Olfactory Marketing Gone Wild

19. December 2008

2 comments

I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King’s use of flame broiling puts its olfactory marketing a step ahead of its competitors, who mostly use conventional frying equipment. Now, Burger King breaks new [...]

Smell Better, Sell More

22. September 2008

5 comments

Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of Scent Communication in the Information Age by Brumfield, Goldney, and Gunning, I was led to The Smell Report, a white paper authored [...]

Coffee Smell Is All You Need

16. June 2008

1 comment

I’ve written about sensory branding, olfactory marketing, and in particular Starbucks’ attempt to get more coffee aroma into its stores. Now, it seems that all you need to get you going in the morning is a whiff of coffee aroma: Wake up and smell the coffee…yes, it’s the best way to cure tiredness. The researchers [...]

Breaking News – Perfume Turns Guys On

5. March 2008

3 comments

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh? Eight healthy right-handed heterosexual male volunteers (20-35 years of age), having normal olfaction and no brain diseases, were recruited. During fMRI, a women’s perfume was given as an olfactory sexual stimulant in an alternating block design [...]

Smelly Politics: Obama #5? Hillarity?

5. March 2008

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With Barack Obama and Hillary Clinton locked in a tight race for the Democratic presidential nomination, will one or the other turn to sensory branding, Korean-style? Last December, Reuters reported that Lee Myung-bak, a candidate for the South Korean presidency, was spraying a scent called “Great Korea” at campaign events, and planned to also spray [...]

The Brut Effect: Cologne Doesn’t Really Make You Smarter

3. March 2008

2 comments

In Brain Rules by John Medina, one of the more amusing anecdotes is an informal experiment by Medina on the potency of scent to enhance the formation of memories. Medina conducted the test while teaching a complex molecular biology topic to two classes. In one class, before each lesson he sprayed Brut cologne on the [...]

Simulating the Coffee Drinker’s Nose

28. February 2008

1 comment

Is Scratch ‘n Sniff Starbucks in our future? No industry focuses as much on olfactory marketing as the coffee business. Starbucks recently dumped its breakfast eggs because their smell didn’t pair well with the coffee aroma. Nestle unit Nespresso has not only modified its home brewing equipment to release more enticing smells, they have even [...]

Starbucks Admits Sensory Mistake

31. January 2008

7 comments

Starbucks understands sensory branding, and in particular olfactory marketing. The wonderful aroma of a good coffee shop is a great selling and branding tool – this is particularly important since research shows that the majority of the experience of drinking espresso comes from the coffee shop experience itself. Now, Starbucks has announced that they will [...]

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Search Results | "olfactory"

Subconscious Sniffing

Scents, Names, Recall, and Imagination

Olfactory Marketing Gone Wild

Smell Better, Sell More

Coffee Smell Is All You Need

Breaking News – Perfume Turns Guys On

Smelly Politics: Obama #5? Hillarity?

The Brut Effect: Cologne Doesn’t Really Make You Smarter

Simulating the Coffee Drinker’s Nose

Starbucks Admits Sensory Mistake

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