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Search Results | "priming"

25-Cent Creativity Booster

23. July 2010

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety – just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on…

Attractive Women Make Men Impatient

19. May 2010

12 comments

I’ve written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A Pretty Woman Beats a Good Loan Deal, we found that men accepted higher loan rates when the [...]

Pricing Lessons from Restaurants

7. January 2010

12 comments

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the way the [...]

Neuro-Menus and Restaurant Psychology

4. January 2010

28 comments

Restaurants are great test labs for testing neuromarketing techniques. It’s easy to change offerings, menus, and pricing, and one gets immediate feedback on what’s working and what’s not. Today, many eateries are employing sophisticated menu psychology to maximize sales and profits.

Sexy Names for College Courses

9. September 2009

1 comment

I’ve written often lately about college branding, but have focused on developing the external brand of the institution. One thing that’s clear is that as skeptical as academics may be about the idea of branding, a few profs are actively employing the concept to increase enrollment in the courses they teach. If you had to [...]

Superhero Super-Priming

30. April 2009

3 comments

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.) Done? You should know that I have manipulated you and influenced your future behavior… but in a good way! If your local non-profit called you [...]

Neuromarketing Firm Awards Olympic Gold to Visa, Home Depot

29. August 2008

0 comments

Mega-sporting events are always mega-advertising events, and the cost to become a sponsor or advertiser is a huge commitment of corporate dollars. The inevitable question that arises after the event is, “Was it worth it?” NeuroFocus, a neuromarketing research company, has released their “Beijing Brand Study” which attempts to answer that question for the 2008 [...]

Sexy Pics Beat Ugly Spiders

3. April 2008

4 comments

Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that’s a bit of an oversimplification. Stanford researchers led by neuroeconomics prof Brian Knutson have found that positive images, in this case mildly erotic photos of men and women shown to heterosexual men, [...]

Maybe Obama’s Middle Name Really Matters

27. February 2008

3 comments

Democratic presidential hopeful Barack Obama is saddled with an unfortunate middle name, “Hussein.” Not only is it the name of one of the most brutal and belligerent dictators in the last century, it also has connotations that might suggest images of Islamic fanatics to a small subset of voters. When conservative radio talk show host [...]

A New Role For Marketing

18. January 2008

7 comments

Brain studies are providing lots of new insights into consumer behavior, but this post recognizes a new and important role for marketing based on neuroscience research. If you are an occasional Neuromarketing reader (or grazer!), this is one post that you may want to bookmark. Few advertising and marketing execs discount the value of marketing, [...]

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Search Results | "priming"

25-Cent Creativity Booster

Attractive Women Make Men Impatient

Pricing Lessons from Restaurants

Neuro-Menus and Restaurant Psychology

Sexy Names for College Courses

Superhero Super-Priming

Neuromarketing Firm Awards Olympic Gold to Visa, Home Depot

Sexy Pics Beat Ugly Spiders

Maybe Obama’s Middle Name Really Matters

A New Role For Marketing

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