Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

2. December 2011

Nobelist Kahneman: Emotion, Cognition Merge

At the excellent Freakonomics blog, they have been publishing an extended Q&A series of posts. Their latest guest is Daniel Kahneman, co-recipient the 2002 Nobel Prize in Economics [re-corrected, see discussion in comments], whose new book is Thinking, Fast and Slow. One that I found particularly relevant to neuromarketing was a question about the future [...]

1. December 2011

4 comments

Gifts for Neuro-Alarmists

Do you have a friend who’s freaked out about neuromarketing? Who’s worried that marketers are tapping into her thoughts? Who thinks someone might be pushing the buy button in his brain? Well, just in time for the holidays we’ve got the perfect gift for paranoid shoppers. Well, actually, WE don’t have it, an outfit called [...]

30. November 2011

3 comments

Chew Gum, Get Smart

Need to get smarter, right now? Pop a stick of gum in your mouth. According to research from St. Lawrence University, you’ll get a boost in cognitive ability for a short time – just 15 to 20 minutes. After that, the benefits fade and gum-chewers perform the same as non-chewers.

29. November 2011

4 comments

What DARPA Knows About Persuasive Copy

I’m sure many of my readers here at Neuromarketing also subscribe to Brian Clark’s great Copyblogger blog (if not, you should!), but in case you missed it, I did a rare (for me) guest post there yesterday. It’s How to Write Weapons-Grade Copy, and explains why the super-secret research arm of the U.S. military, DARPA, [...]

29. November 2011

3 comments

Neuromarketing by Leon Zurawicki

Book Review: Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki I’m constantly asked the question, “where can I study neuromarketing?” by those looking for an undergraduate or graduate degree that will enable them to find a neuromarketing job after graduation. It’s fair to say that academia hasn’t fully embraced neuromarketing as a field [...]

23. November 2011

12 comments

When Your Computer Watches Back

I frequently joke about journalists who use the term “Orwellian” to describe neuromarketing, but Orwell’s novel 1984 did foresee one technology that may become a reality: a television (or at least a monitor) that watches you back. The technology to have a webcam observe your facial expressions now exists, and may be deployed in ad [...]

21. November 2011

13 comments

What’s in YOUR Wallet?

How you pay – credit card vs. cash – actually affects how you think about the products you are buying, according to new research published in the Journal of Consumer Research. That, in turn, means that marketers need to review how they are marketing to credit and cash customers. Although it’s been a maxim in [...]

18. November 2011

1 comment

The Branded Mind by Erik du Plessis

Book Review – The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Erik du Plessis. If you are tired of pop psychology and fluffy neuro-books, then The Branded Mind by Erik du Plessis is for you. This is a book with voluminous research and serious thinking [...]

16. November 2011

4 comments

“Brainfluence on the Web” at Pubcon

Neuromarketing got some extra exposure at Pubcon, one of the biggest web marketing conferences, last week. I gave a presentation titled Brainfluence on the Web that started with a quick introduction to Neuromarketing, including several “brain movies” which showed how neuromarketing firms analyzed commercials frame by frame. I then shifted gears and covered a few [...]

15. November 2011

18 comments

The Dark Side of Adjectives

Want your content to go viral, or at least get shared? Then don’t overdo the adjectives. That’s one of the interesting findings Dan Zarrella shares in his book, Zarrella’s Hierarchy of Contagiousness.

« Older Entries

Newer Entries »

Nobelist Kahneman: Emotion, Cognition Merge

Gifts for Neuro-Alarmists

Chew Gum, Get Smart

What DARPA Knows About Persuasive Copy

Neuromarketing by Leon Zurawicki

When Your Computer Watches Back

What’s in YOUR Wallet?

The Branded Mind by Erik du Plessis

“Brainfluence on the Web” at Pubcon

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