The Future of Web Design May Be Ugly

The Future of Web Design May Be Ugly

We’ve seen a variety of disastrous web design trends over the years. Remember splash pages? All-Flash sites? Frames? We may be on the cusp of a new trend: unstyled ugliness.

Continue Reading...

Can You Double Your Clicks with the Jeopardy Effect?

Can You Double Your Clicks with the Jeopardy Effect?

Do you want more clicks on your tweets? Or, on your marketing links in emails or ads? Or, if you are a blogger, journalist, or content writer, could you do with more traffic to your articles? A new study by researchers at the BI Norwegian Business School demonstrates that phrasing headlines in a particular way [...]

Continue Reading...

Can Neuro-Music Boost Your Productivity?

Can Neuro-Music Boost Your Productivity?

Work environments today are noisy and distracting. As Maria Konnikova writes in a recent New Yorker article, open office plans are a big culprit. One study describes the effects of open environments as “damaging to the workers’ attention spans, productivity, creative thinking, and satisfaction.” One effect of open environments is that now many office workers [...]

Continue Reading...

Save Time, Persuade with Rhyme!

Save Time, Persuade with Rhyme!

What’s the most famous quote from the OJ Simpson “trial of the century?” Those of us old enough to have watched it on TV, or at lease followed the news accounts, would no doubt come up with, “If the gloves don’t fit, you must acquit!” This phrase, or a variation of it, was used by [...]

Continue Reading...

Japanese Brainfluence

Japanese Brainfluence

After noticing a sharp uptick in Japan-based subscribers to Neuromarketing, I did a little online sleuthing and found that the long-awaited Japanese version of Brainfluence is now being listed by Amazon.jp and other booksellers. The title of the Japanese translation is,

Continue Reading...

Study Maps Emotions by Body Part

Study Maps Emotions by Body Part

Researchers at Finland’s Aalto University have produced a set of images showing where in their bodies people experience different emotions. Their news release states, For example, anxiety may be experienced as pain in the chest, whereas falling in love may trigger warm, pleasurable sensations all over the body… The findings have major implications for our [...]

Continue Reading...

Most Overlooked: What Forbes Readers Missed

Most Overlooked: What Forbes Readers Missed

Here’s my last summary post for 2013, and for Neuromarketing readers it may be the most useful of all… My Brainy Marketing column at Forbes.com has a strange characteristic – the viewership of each article varies tremendously. My top post of 2013, Starbucks: Loyalty Program Misfire, is closing in on 100,000 views. Other posts, though, [...]

Continue Reading...

Best of Neuromarketing – 2013

Best of Neuromarketing – 2013

It’s time for our annual roundup of the top 12 posts here at Neuromarketing. The main criteria for selection is the amount of reader sharing and overall views. I find that the discerning readers here are great at identifying the most useful content, so a “crowdsourced” approach makes sense. If I missed your favorite, leave [...]

Continue Reading...

Brainy Marketing at Forbes: Most Popular of 2013

Brainy Marketing at Forbes: Most Popular of 2013

I had quite a few posts at my Brainy Marketing blog at Forbes.com get shared extensively this year – here are 2013′s “biggest hits:” Starbucks: Loyalty Program Misfire Starbucks is great at marketing, but they did find a way to really irritate those customers who don’t drink enough coffee to retain their gold status. This [...]

Continue Reading...

Brainfluence in Chinese

Brainfluence in Chinese

There is now a Traditional Chinese translation of Brainfluence! An alert reader spotted it on Books.com.tw. It’s always fun to see the creative title translations that foreign publishers create – rather than doing a literal translation, they usually come up with something catchier for their readers. The Chinese title is,

Continue Reading...