Neuromarketing | Where Brain Science and Marketing Meet

NeuromarketingWhere Brain Science and Marketing Meet

22. January 2013

Brainy Marketing: From Deaf Turtles to Dirty Money

Here’s a compilation of five excerpts and links to recent posts at Brainy Marketing, my Forbes.com blog. Persuading with pictures, manipulating voter minds, surprising effects from thinking in a foreign language, and more.

17. January 2013

8 comments

Flattery: A Free Way to Increase Recall

We know that flattery, a form of social reward, is a powerful tool. In Flattery Will Get You Somewhere, we saw that complimenting an individual made them feel more positively about the person bestowing the favorable comments, even when they think it’s insincere. Now, research shows that compliments aid memory!

11. January 2013

11 comments

Boozing & Schmoozing: Alcohol Boosts Bonding

Company happy hours, Friday afternoon beer busts, and similar events are standard operating procedure at many businesses – sometimes to the dismay of the firm’s accountants and attorneys. A new study shows that there are indeed benefits from these kinds of activities. Specifically, the research shows that moderate amounts of alcohol increase both positive emotions [...]

4. January 2013

12 comments

What Monkeys Teach Us About Social Media

A social media platform like Twitter is a kind of social science laboratory that can be sliced in various ways. (For some serious social media slicing and dicing, check out the work of my friend Dan Zarrella.) Traditional community dynamics apply – there are high-status individuals who have legions of followers and wield considerable influence, [...]

20. December 2012

6 comments

Best of Neuromarketing – 2012

It’s time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic – the posts listed had the most views, tweets, likes, etc. I’m a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are [...]

13. December 2012

17 comments

Why You Need a Scent Logo

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

11. December 2012

0 comments

Make Your Christmas Brainy!

The number of shopping days before Christmas is shrinking, but books – both electronic and paper – can still be ordered in time for either gift-giving or your own holiday reading. I’d love to personally sign every copy of Brainfluence, but with the Kindle and other e-versions, not to mention audiobooks, that’s impossible. Even signing [...]

6. December 2012

3 comments

Brands Count – Seen or Unseen

We’re in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we’ll be confronted with is whether to buy an item from a well-known brand or opt for a less expensive item from a store or cheaper brand. If we [...]

27. November 2012

6 comments

How To Use Product Order To Increase Sales

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.

15. November 2012

16 comments

What Pricing Strategy Beats Discounts?

If you want to sell more product by running a sale, which would make more sense: advertising “price cut 33%” or “50% more” product? Functionally, the two are the same level of discounting. Researchers at the University of Minnesota found, though, that a “50% bonus pack” sold 71% more than a “35% discount,” even though [...]

« Older Entries

Newer Entries »

Brainy Marketing: From Deaf Turtles to Dirty Money

Flattery: A Free Way to Increase Recall

Best of Neuromarketing – 2012

Why You Need a Scent Logo

Make Your Christmas Brainy!

Brands Count – Seen or Unseen

How To Use Product Order To Increase Sales

What Pricing Strategy Beats Discounts?

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